Profile image of Luis  Maimoni

Luis Maimoni(He/Him/His)

Master of Science, MS - Mental Health Counseling
Men's issues- Relationship issues-Sex addiction-Dating-Nonmonogamy, polyamory, and kink-Infidelity-
AboutSpecialtiesLocationsInsurance & Fees

Professional statement

Luis Maimoni is a licensed Marriage and Family Therapist. His practice focuses on adults, as he is 100% virtual. Although he enjoys working with pediatric populations, he finds that the screen-to-screen format provides a poor format for working with younger individuals. He accepts clients as young as 13, provided the client is interested in/seeking therapy.

The focus of his work - relationships - stems from his fascination with relationships of all kinds - couples, triads, poly, kink, etc., as well as the relationship we have with ourselves. Although he is trained in many evidence based practices, he uses attachment (the science of how we relate to, and emotionally attach to others) as the basis for understanding relationships. He has taken additional trainings to address the issues that come up surrounding couples and infidelity.

Therapy with Luis is somewhat structured. He will encourage you to set specific goals, and checks in frequently regarding progress. His style is kind but direct, with various #DadJokes interspersed to bring in the humor that is sometimes needed to break through a difficult topic.

Luis graduated from the University of California, Berkeley, in 1979 with a degree in Political Science. His first career was in sales and sales management. He founded a creative services studio (design, branding, advertising) in 1987. His children were born in 1991 and 1992; they're both successful in their careers and pursuing advanced degrees. He earned his MS in Counseling, and Marriage, Child, and Family Therapy in 2013, and started practicing as a therapist at Masada Homes, a community mental health organization serving the pediatric Med-Cal population in Los Angeles County. He has been a sole practitioner since June of 2022.

Message to clients

Hi. My name is Luis Maimoni. I am a licensed marriage and family therapist specializing in relationships of all kinds.

Relationships with partners, with friends and family, and with co-workers are vital parts of our lives. When our relationships are great, we feel great. When our relationships are “having difficulties” or “experiencing challenges”, so are we. If you’re reading this, my guess is that one or more of your relationships is not in the “great” category. I can relate.

Many years ago, when my first marriage was breaking down, I felt alone and confused. I sought therapy to figure out what was going on, why it was happening, and what to do about it. The work led to my study of of every kind of relationship, from every perspective imaginable.

In a long since deleted blog post, I wrote “relationships are a lot more complicated than I thought they would be.” I would be my honor to work with you to uncomplicate yours.

Work and Education

Sole Practitioner, Marriage and Family Therapist
Heredia Therapy Group, Marriage and Family Therapist
Masada Homes , Marriage and Family Therapist
Fresh!, Creative Director

University of Phoenix, MS-Marriage and Family Therapy, 2013
University of California, Berkeley, Political Science , 1979


California: 105978




Men's issues - Expertise in working with adult men; providing a safe and understanding space to address life challenges and promote physical and mental health

Relationship issues - Understanding one’s wants and needs in relationships; exploring patterns of interaction, addressing concerns, and strengthening satisfaction in relationships and dating

Sex addiction - Building strategies to reduce harmful sexual behaviors; coping with difficult emotions, thoughts, and urges; maintaining healthy relationships

Dating - Exploring one’s thoughts and beliefs about dating and the values that one brings into the dating world; processing through the ups and downs of meeting new people and starting or ending relationships

Nonmonogamy, polyamory, and kink - Exploring one’s values in and beliefs about relationships; practicing boundary-setting, conflict resolution, and romantic or sexual relationship bonding with partners

Infidelity - Processing through the impacts that infidelity has on one’s relationship; learning how to set boundaries, resolve conflict effectively, and promote healing in the relationship


  • Adults (24+)
  • Couples
  • Parents
  • Teenagers (13-18)

Locations & Hours

I am 100% telehealth.


Luis Maimoni is not in-network with any insurances.

Read about the benefits of seeing an out-of-network provider here.

Out-of-pocket fees

  • Individual sessions:$185 (45min)

Book a Free Initial Consultation

The practice will call you for a free 10min phone call to discuss your needs and ensure a match!

This provider has no upcoming call times available.