Life Coaching

Feeling driven to launch to the next step in your career, but not sure the right path to get there? Or maybe you're ready to take control of your health, but need external motivation to get you going.

In key moments like those – when consulting with your BFF or spouse doesn't feel like enough – consider life coaching, a process is designed to help you unlock your own, greatest potential.

Here's an overview of life coaching and what it can help with.

What is life coaching?

Life coaching is a process designed to equip you with the tools, motivation, and inspiration to make positive changes in your life to maximize your personal and professional potential.

Life coaches are typically sought out to help with specific projects, goals, or transitions. They can help you:

  • Identify and create a vision for what you want
  • Consider things from different alternatives and solve problems
  • Build an individualized action plan
  • Develop the tools you need to move past any challenges standing in the way of your goals
  • Stay motivated

Life coaches won’t tell you what to do. Rather, they work with you collaboratively and empower you to achieve goals based on your personal aspirations.

What life coaching can help with

Life coaches work with clients across a broad range of aspects of their personal and professional lives. Some examples of life coaching topics include:

  • Achieving personal goals: Such as identifying your values and strengths, and using this knowledge to make positive changes to your life.
  • Achieving professional goals: Such as identifying a career that suits you and planning how to move in that direction, or developing leadership skills.
  • Relationships: For example, improving your romantic relationship or developing new relationships.
  • Managing health: For example, finding a work/life balance or managing stress.
  • Improving confidence or self-esteem: Helping you understand your strengths and working through your perceived weaknesses.

Life coaching vs. therapy: What's the difference?

Key differences between therapy and life coaching include:

  • Tense: Life coaching focuses on the here and now; therapy looks to the past to explain current patterns  
  • Credentials: The title “Life Coach” is not regulated, so essentially anyone can call themselves a life coach (though some do choose to receive training from the International Coach Federation [ICF]); therapists are board-certified and licensed to practice by states
  • Clinical treatment: Unlike therapists, life coaches aren't trained in clinical treatment and cannot diagnose mental health conditions (unless they were previously therapists, or have both therapy and life coaching practices).

Similarities between life coaching and therapy

Therapy and life coaching do share some fundamental overlaps, such as:

  • Both aim to help you identify, and move past, self-limiting behavior – such as negative thoughts and beliefs about yourself  
  • Both are designed to help you make positive changes, tap into and maximize your inner potential
  • Sessions are structured and geared towards specific behavioral outcomes
  • You do not need to have a mental health problem to benefit from either therapy or life coaching

Effectiveness of life coaching

Studies have found that life coaching may, in certain situations:

  • Boost productivity by 88% (1)
  • Produce a 529% return on investment for businesses (2)

Individuals may find that the right life coach can help them determine their goals, and learn to boost their self-confidence in critical areas.

When to consider life coaching

Anyone who is struggling with any aspect of their life or looking to make a positive change may benefit from life coaching. For instance, you might consider life coaching if you:

  • Feel stuck in your career, and need some guidance on how to move forward
  • Are unable to strike a good work-life balance
  • Are unclear about what to do about a major life decision, like a promotion or move
  • Aren’t as healthy as you’d like to be
  • Are tired of repeating the same patterns in seemingly all of your relationships and situations
  • Are dealing with a lot of stress

What it's like to work with a life coach

The approaches used by life coaches are just as diverse as the topics they address, so no two life coaching experiences are likely to be the same. Furthermore, goals and aspirations differ from person to person, so your life coach will work with you in a personalized way to meet your needs.

Depending on what you’d like to work on, your coach may work with you in a particular style:

  • Performance coaching: overcoming challenges, identifying strengths and learning tools to maximize your potential.
  • Holistic coaching: an approach that considers all aspects of a person’s life in relation to the goal.
  • Transformational coaching: helpful for planning life transitions and changes, considering beliefs or thoughts that could be barriers to change, or how change could impact on the person’s identity.
  • Autocratic coaching: a more directive approach, particularly useful for teaching skills.
  • Democratic coaching: an approach requiring active participation by the client, who is encouraged to take control of their situation.
  • Solution focused coaching: a structured approach to generating solutions to reach goals.Intuitive coaching: a more spiritual approach to coaching.

Structure of life coaching sessions

The first session is typically an assessment of where you are now, and where you want to go

Like therapy, the first life coaching session is usually an assessment. Your coach will ask you lots of questions to determine what you should both be working towards.

They might be interested in which areas of your life you are unhappy with, or ask you questions about what you want to achieve or where you’d like to be in the future. You’ll work together to set specific goals, and determine how to overcome any habits or patterns standing between you and the version of yourself you’d like to be.

Subsequent sessions are goal-oriented, with advice and guidance designed to move you forward

Subsequent sessions are likely to be focused on achieving your goals. To do so, your coach will help you to identify and develop your personal strengths and abilities.

They will provide you with advice and guidance, while holding you accountable for reaching your goals.

Because you’ll be working towards specific goals, you may be required to do homework assignments between coaching sessions. These might include journaling or doing tasks that bring you one step closer to your goal.

Frequency and length of life coaching sessions

There is no set end point for life coaching. The frequency of sessions and length of time in coaching can vary depending on what you wish to work on.

Many clients work with their life coach until they’ve reached their goals, or are equipped with the skills and motivation to do so.

In practice, clients might work with a life coach for between eight and 16 sessions, before cutting back to six weeks or less to maintain progress.  Sessions are usually up to an hour long.

Cost of life coaching

Sessions with a life coach may range from $80 to $300 per session, or $1,000 a month, depending on factors like location and frequency of sessions.

What to look for in a life coach

As with therapy, life coaching isn’t a one-size-fits-all experience. Your personal fit with the life coach is often the most important factor, so look for someone with whom you feel comfortable working.

The best way to judge this is to ask your prospective life coach for a preliminary phone call (you can do this with our vetted Zencare practitioners). Try to speak to a few different coaches before making your mind up.

Since there’s no single, required credential for the title “Life Coach,” so make sure you’re searching on a verified platform (such as Zencare, where our clinicians have been vetted by our team to ensure highest quality care).

New to therapy? Learn about how to find a therapist here.